Bio

Energetic. Creative.  Passionate. Dependable.

– That’s Me!

I grew up in Milwaukee, and even though I’ve lived a time-zone away for more than a decade, I still call Wisconsin my home!

Within the last 10+ years I’ve had the pleasure to build a locally-owned business through my marketing plans.  My focus has been to display energy, passion and willingness to assist our customers in all our marketing channels and throughout our company culture.  This work has let to consistent double digit sales growth since 2007.

My roots are embedded in media as I launched my career 17 years ago at FOX6 WITI-TV in Milwaukee as an Assignment Editor.  In this position I learned the value of building strong community relationships with media in order to build a brand name.  That experience has helped me in my current position, as I have built both TV advertising and public relations strategies from the ground up allowing for an average of $6-million in annual revenue coming from broadcast/cable marketing channels with an 8% annual marketing investment.

During my time as a Marketing Director, I’ve also been personally accountable for increasing our online business.  Since 2011, I’ve been able to organically grow our Facebook fan base to more than 10,000 likes.  This has accounted for 20% of our website traffic coming from our social media efforts.  In addition to social strategies, I am also responsible for leading, tracking, analyzing and upholding our SEO/SEM campaigns as well as digital display and email campaigns that parallel our direct mail efforts to keep a steady flow of consumers to our business each day.

As a leader, I direct with purpose, energy and genuine interest in my teammates to increase momentum and productivity.   It makes me joyful to know I’m the one employees come to when they are looking for feedback and out-of-the-box ideas to increase creativity and departmental value.

My marketing story would not be complete without mentioning the time that I’ve spent managing both retail and event channels.  Marketing at retail locations and trade shows has allowed me to meet our customers face-to-face and get an up-close understanding of what our customers truly want and need.  These experiences has allowed me to achieve steady sales growth through customer referrals and continued business from our existing customers.

I have many career mantras, but one of the most important would be to never stop learning.  I love listening to and sharing stories with other marketers.  Please feel free to leave me a comment if you with to connect.